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How to Use Your Website to Retain Existing Customers
I. Introduction Customer retention is a critical aspect of any successful business strategy. While acquiring new customers is essential, retaining existing customers is often more cost-effective and can lead to increased profitability over time. A well-optimized website plays a crucial role in customer retention by providing value, enhancing engagement, and fostering long-term relationships. In this…
7 Critical Communication Skills That Get SEO Recommendations Implemented (and Retain Clients Long-term)
When delivering Search Engine Optimization (SEO) recommendations, you, the SEO specialist, often face an uphill struggle to get those recommendations implemented client-side. At first this seemed strange to me: clients hire a company and pay good money for SEO consulting work, and then don’t implement the SEO recommendations. But I quickly realized that this is…
The Essential Guide to Content Management Systems
People outside of the digital marketing and web technology industry don’t usually realize that the web as we know it today is a patchwork of numerous & varied platforms and technologies. One of those technologies is called a “Content Management System” or CMS for short. I wrote this guide to help shed some light on…
The SEO’s Essential Guide to Web Technology
As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front and back end developers,…
5 Easy Tips to Immediately Improve Your Public Speaking Skills
Whether you’re new to public speaking or a seasoned pro, I guarantee you’ll find some ways to instantly improve your public speaking skills here – but only if you actually use these tips! Over all the years I’ve been doing public speaking, I’ve learned a thing or two – the hard way – I’ve made…
7 Secrets of Master Communicators – How to Become a Master Communicator
These are the true, inside-secrets to becoming a Master Communicator that no one else will tell you: Start at the end: determine your objective Identify the state of mind matching your objective Map the mind-state sequence leading to your objective Uncover the keywords that match your mind-state sequence Identify stories that elicit each state of…