Blog

  • How to Use Your Website to Retain Existing Customers

    I. Introduction Customer retention is a critical aspect of any successful business strategy. While acquiring new customers is essential, retaining existing customers is often more cost-effective and can lead to increased profitability over time. A well-optimized website plays a crucial role in customer retention by providing value, enhancing engagement, and fostering long-term relationships. In this…

  • 7 Critical Communication Skills That Get SEO Recommendations Implemented (and Retain Clients Long-term)

    When delivering Search Engine Optimization (SEO) recommendations, you, the SEO specialist, often face an uphill struggle to get those recommendations implemented client-side. At first this seemed strange to me: clients hire a company and pay good money for SEO consulting work, and then don’t implement the SEO recommendations. But I quickly realized that this is…

  • The Essential Guide to Content Management Systems

    People outside of the digital marketing and web technology industry don’t usually realize that the web as we know it today is a patchwork of numerous & varied platforms and technologies. One of those technologies is called a “Content Management System” or CMS for short. I wrote this guide to help shed some light on…

  • The SEO’s Essential Guide to Web Technology

    As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front and back end developers,…

  • 5 Easy Tips to Immediately Improve Your Public Speaking Skills

    Whether you’re new to public speaking or a seasoned pro, I guarantee you’ll find some ways to instantly improve your public speaking skills here – but only if you actually use these tips! Over all the years I’ve been doing public speaking, I’ve learned a thing or two – the hard way –  I’ve made…

  • 7 Secrets of Master Communicators – How to Become a Master Communicator

    These are the true, inside-secrets to becoming a Master Communicator that no one else will tell you: Start at the end: determine your objective Identify the state of mind matching your objective Map the mind-state sequence leading to your objective Uncover the keywords that match your mind-state sequence Identify stories that elicit each state of…